FreshChain — Cold Chain Monitoring & Fleet Telemetry | MYBE Digital - IoT Solutions Case Study

FreshChain — Cold Chain Monitoring & Fleet Telemetry

FreshChain — Cold Chain Monitoring & Fleet Telemetry
CLIENT
FreshChain Logistics
INDUSTRY
Cold Chain & Transportation
HEADQUARTERS
USA
PLATFORM
LoRaWAN + BLE • AWS IoT • Time-Series DB

IoT platform for end-to-end temperature, humidity, and fleet monitoring that prevents spoilage and ensures compliance.

SCOPE

What We Did

Device & Sensor Integration

Deployed calibrated BLE temperature/humidity sensors, door/tilt sensors, and GPS trackers across trailers and hubs.

Gateways & Connectivity

Implemented LoRaWAN + BLE gateways with LTE backhaul, QoS, offline buffering, and secure provisioning at scale.

Cloud Ingest & Data Pipeline

Built MQTT ingestion, rules engine for thresholds/geofences, time-series storage, and retention tiers.

Alerts, Workflows & Dashboards

Role-based dashboards (operations, QA, drivers) with real-time KPIs, mobile push/SMS alerts, and audit trails.

OTA & Fleet Management

Over-the-air firmware updates, fleet policies, battery health tracking, and device lifecycle automation.

Driver Mobile App

Offline-first app for alert acknowledgements, route notes, corrective actions, and photo evidence.

Outcomes Delivered

Temperature excursions reduced by 60%

Spoilage costs reduced by 35%

On-Time/In-Full (OTIF) delivery up 22%

MTTR reduced by 40% with guided workflows

Automated HACCP/FSMA compliance reports per route

Fleet-wide visibility and fewer customer claims

BRIEF

FreshChain operates a national refrigerated fleet and regional warehouses moving perishable goods on tight SLAs.

They needed continuous cold-chain visibility, automated compliance, and faster incident response—without adding operational overhead.

CHALLENGE

Limited real-time visibility into temperature excursions across mixed hardware and geographies.

Manual logs and delayed reporting created compliance risk (HACCP/FSMA) and customer disputes.

Patchy connectivity between warehouses, rural routes, and urban canyons; strict battery constraints for sensors.

Rapid scaling required zero-touch provisioning, firmware management, and cost-efficient data retention.

FreshChain implemented an end-to-end IoT platform with secure devices, resilient connectivity, and actionable data:

01

SENSORS & SECURE PROVISIONING

Calibrated BLE sensors and trackers provisioned with unique identities (X.509), lifecycle policies, and automated enrollment.

02

CONNECTIVITY & EDGE GATEWAYS

LoRaWAN + BLE gateways with LTE backhaul, store-and-forward buffering, and geofence awareness for uninterrupted telemetry.

03

CLOUD INGEST & RULES ENGINE

MQTT ingest to time-series storage, threshold and anomaly rules for temp/door/route events, and event-driven notifications.

04

OPERATIONS APPS & COMPLIANCE

Role-based dashboards, driver mobile app, automated HACCP reports, and OTA firmware for continuous improvement.

Key results & impact

The comprehensive strategy delivered exceptional results across all key performance indicators, positioning FreshChain as a leader in its market.

60%

Fewer Temp Excursions

Early detection and corrective actions before thresholds are breached.

35%

Spoilage Cost Reduction

Data-driven interventions and verified cold-chain custody reduce losses.

40%

MTTR Improvement

Guided workflows and on-device acknowledgements accelerate response.

99%

Compliance Pass Rate

Automated HACCP/FSMA reporting with auditable trail per shipment.

From Machines to Measurable Outcomes

FreshChain’s unified IoT platform turns telemetry into action—protecting product quality, reducing waste, and proving compliance from warehouse to last mile.

50k+
Active Sensors & Tags
1.2B+
Events Processed / Month
< 5 min
Alert to Acknowledgement

Timeline to Success

Month 1–2: Pilot sensors, gateway rollout, and calibration in two regions
Month 3–4: Cloud ingest, rules engine, dashboards, and OTA pipeline
Month 5–6: Fleet-wide deployment, compliance automation, and cost tuning